The Tesla Model 3 comes in at the top spot of this year’s Most Loved Vehicle Awards, according to Strategic Vision’s 2018 Customer Love Index (CLI) measure. The same research claims Chevrolet is building strong connections with their products and messages.
CLI puports to measure the amount of love that consumers have for products. Along all aspects of the vehicle, from styling and performance to tire and wipers, “Love” is the holy grail of customer experience. Love directly influences customer loyalty and product advocacy and is measured in terms of “emographics,” or the emotional profile of a population, which is crucial to understanding the “why” of decision-making. Continue reading