Porsche Global Sales Drop -12% at 116,964 Through June

Ken Zino of AutoInformed.com on New 2019 Porsche 911 - November 2018

Ex-Formula One driver Mark Webber with the new Porsche 911. Not surprisingly he praised the sports car.

In the first six months of 2020, Porsche supplied a total of 116,964 cars to customers worldwide. The corona virus crisis and the resulting closures of Porsche Centers over a period of several weeks resulted in a 12% decline in deliveries as compared to the prior year. The Cayenne was the most popular model with a total of 39,245 deliveries, while 34,430 units of the Macan were supplied to customers. With 16,919 deliveries and an increase of 2% as compared to 2019, the 911 sports car also continued to sell. The Taycan likewise continues to be well received by customers: Porsche delivered 4,480 units in the first half of the year within the staggered market launch. 

Europe is Second Strongest Region 

A relatively positive trend is evident in the markets of Asia-Pacific, Africa and the Middle East, Porsche claimed. Here Porsche supplied a total of 55,550 cars to customers in the first half of 2020. With 39,603 deliveries, China remains the sports car manufacturer’s largest single market in terms of volume. In addition, Korea and Japan were strong markets in the region with sales of 4,242 and 3,675 units respectively, each showing double-digit growth rates over the prior year. 32,312 cars were supplied to European customers. In the US, Porsche supplied 24,186 cars between January and June – a -20% drop – under the fumbling Trump administration’s failure to address the COVID crisis.

“We see positive tendencies, although we continued to feel the effects of the corona virus crisis in the second quarter, especially in the US and Europe. A crucial factor here was the month of April, when almost all Porsche Centers in these markets were still closed,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “In addition, this was a strong second quarter in 2019 as the comparative period. We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year. The continuing positive development in China and other Asian markets will help us here, too.” According to von Platen, the situation in Europe has been easing since May, even though things are not yet entirely back to normal. He was silent on the ongoing crisis in the U.S.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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