Porsche Opens Display at Autostadt Park in Wolfsburg

AutoInformed.com

Porsche is displaying 1:3 scale models, from the earliest model lines to three current Zuffenhausen-made sports cars.

Porsche AG inaugurated its new pavilion in Wolfsburg’s Autostadt theme park today. The auto manufacturer’s new exhibition building has a curved roof design said to be inspired by the silhouette of a 911.

Inside, the center stage of the pavilion displays 25 vehicle models that take visitors on a journey through the development of the sports car brand. Starting with the 1948 vintage Porsche 356, Porsche is putting on a show of 1:3 scale Porsche models, from the earliest model lines to three current Zuffenhausen-made sports cars.

Thematic films, audio histories and media installations provide additional insights into the brand values and philosophy of the sports car brand, which now sells more sedans and trucks than sports cars and is owned by Volkswagen, whose home is Wolfsburg.

In addition to 200 invited guests, the inaugural ceremony was attended by Matthias Müller, President and CEO of Porsche AG, and Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG. Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche, Volkswagen Supervisory Board members Ursula and her father Ferdinand Piëch, and Otto F. Wachs, Autostadt’s Chief Executive Officer also attended.

“With its extraordinary design, this building is one of a kind. This new building also possesses a symbolic and historic dimension, evoking as it does the common ties that have closely bound Porsche and Volkswagen from the outset and will continue to do so in future,” said Matthias Müller.

Automotive theme park guests at the inauguration of the pavilion saw Porsche in other areas as well. Vintage car fans can look forward to special classic car models in the glass cases throughout the park. Younger sports car fans can take their children’s driving license test in one of two electric Porsches. Moreover, workshop participants from schools and vocational colleges will – under supervision – restore an old Porsche Super 308 tractor – since Zuffenhausen’s product range once included tractors.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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