Renault, Klépierre Join on Shopping Center Mobility Services

autoInformed.com on Groupe Renault Starts Piloting Vehicle-to-Grid ChargingKlépierre, a European leader in shopping malls, and Groupe Renault, the self-avowed European leader in electric and shared mobility, announced today a long-term plan to offer mobility services to their customers. This, it’s claimed, will reinforce their local presence in the heart of their regions along with their environmental commitments.

Renault MOBILITY will be offering a 100% digital shared mobility experiment starting in June in Klépierre shopping centers car parks at Val d’Europe (Paris region), Blagnac (Toulouse) and Bègles Rives d’Arcin (Bordeaux). Customers at these shopping centers will be able to use carsharing that is accessible via the mobile app Renault MOBILITY*. The vehicles used in this experiment will be both internal combustion and electric to address different mobility requirements. Deployment will then be extended across France in the months to come.

AutoInformed.com on Les Passages Shopping Center Boulogne

Down the road from Groupe Renault headquarters is Les Passages Shopping Center Boulogne.

Groupe Renault and Klépierre are also developing multi-use charging hubs for electric vehicles, dubbed “Charging Houses or Maisons de charge.” These stations will be installed by Groupe Renault in the car parks of shopping centers located in high population areas and will be used primarily by visitors during the day and residents at night and on weekends.

Groupe Renault has developed a program that it claims ensures intelligent management of these hubs according to customers’ charging needs, including the ability to reserve electric spots. The service will enter service in thirteen malls in France by the end of the year and will then be rolled out across Europe.

For Klépierre, the local solution available to visitors and locals addresses a major commitment to the regions where the Group operates: to involve local actors in development projects. The Group has also committed to equipping 100% of its shopping centers with electric charging stations by 2022.

Klépierre and Groupe Renault claim with some justification that they are shedding new light on their complementary relationship. These offers address both the growing demand for new forms of mobility and environmental issues.

In shared electric mobility, cars address the changing needs of users and open new sectors of activity in the same way as Klépierre. With its aim to develop new mobility services that everyone can access, Groupe Renault “has to offer services as closely as possible to users wherever they may be.”

Not coincidentally, Klépierre has been developing new services and uses that address its visitors’ expectations with responsible malls facing environmental, social and labor issues. Klépierre shopping centers “are places for shopping, but above all for living, for meeting up, experiencing and sharing. They bring the city inside their walls and make ease of access a priority.”

Groupe Renault and Klépierre plan over the longer term to develop usage cases jointly focusing on connected and autonomous cars, to enhance their service offering aimed at customers and to optimize the design of car parks and means of access, which will be significantly impacted by the advent of new types of vehicles.

“This contributes to the very ambitious commitments we made as part of our Act for Good CSR policy in mobility and environmental protection terms and innovates in sustainable mobility in the regions where we are present,” said Jean-Marc Jestin, Chairman of the Klépierre Executive Board.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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1 Response to Renault, Klépierre Join on Shopping Center Mobility Services

  1. Pingback: First ‘Renault City’ opens in France | AutoInformed

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