Rivian to Develop Lincoln’s First All-Electric Vehicle

Rivian confirms it will develop an all-new electric vehicle previously announced as part of Ford Motor Company’s original investment in Rivian. (Rivian Gets $500 Million for New Ford Battery Electric Vehicle). Since Ford Motor struggles selling passenger cars, smart money will be on another SUV joining the line. However, no details were released.

What should become Lincoln’s first fully electric vehicle will join the Aviator and Corsair Grand Touring plug-in hybrid vehicles as Lincoln plays catch up in a segment that is dictated by Chinese, EU and California regulations and dominated by the Germans and Tesla. Lincoln claims the so-called zero-emissions vehicle will have connected and “intuitive” technologies designed to (marketing babble alert) “create an effortless experience for Lincoln clients.”

When Lincoln adds the new EV to its lineup, production of the slow-selling MKZ sedan will end this year in order for the Hermosillo Assembly Plant in Mexico to prepare for production of new Ford vehicles.

This all-new EV is part of Ford’s investment of more than $11.5 billion into electrification, which includes the Mustang Mach-E and a fully electric version of the best-selling F-150 pickup. (All-Electric Ford Mach-E ‘SUV’ Debuts in 2020)

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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