Rolls-Royce Cullinan will open the ski season to sell SUVs during winter months. The expensive brand will return to the Le Lana Hotel in the exclusive Alpine resort of Courchevel 1850 during the key weeks of the European winter sports season (18 February – 10 March). A collection of motor cars and lifestyle accoutrements will be based in the historic former chalet adjacent to the Bellecôte piste in the globally celebrated ‘Les Troise Vallées’ ski region. (AutoInformed.com on Ecstasy and SUVs – Rolls-Royce to Launch Cullinan Tomorrow)There, existing and prospective buyers of the marque can experience the capability of the new Rolls-Royce Cullinan SUV ~$325,000, as well as Dawn, the brand’s Drophead Coupé.
By day, clients can drive Cullinan on and off-road, as well as Dawn. By night, guests are invited to join exclusive gatherings, “curated to enlighten and inform in the company of fellow connoisseurs of true luxury.”
Rolls-Royce Motor Cars during 2018 had its best year ever in the history – no doubt helped by the Trump tax cut for the wealthy. In the middle of the Great Recession fewer than 1000 cars left the Goodwood plant in 2009. Now happy times for the few are here again.