Scion C-HR Crossover Embraces Weird

AutoInformed.comThe Scion C-HR concept at LAAS screams out for attention like a two-year old throwing a tantrum. When it appears as the production version next year, it will likely have grown up into a usable crossover. The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch, it is claimed to be the perfect vehicle for “yuccies,” the young urban creatives who allegedly inspired an all out feet-kicking, breathe-holding styling tantrum.

Scion claims these customers put an emphasis on great design and wanted “something distinctive, sophisticated, passionate and clean.” They viewed most SUVs as too boring and wanted something for their urban lifestyle that sparked emotion.

Underneath the head- or stomach-turning look (your choice) of the C-HR is Toyota’s New Global Architecture platform, TNGA. It creates a lower center of gravity, increased body rigidity, more responsive handling and improved ride comfort.

Let us hope the production wrapper looks better. Pricing, when announced, will be interesting as well.

C-HR faces strong competition in its own showroom from the iM 4-door hatchback This Scion is on sale now with an MSRP of $18,460 plus $795 delivery for the 6-speed manual transmission and $19,200 plus $795 delivery for the simulated 7-speed CVTi-S model. The iM is a ‘mono-spec’ model with few options. It is at least $2000 to as much as $6000 under competitive offerings – Mazda3, Ford Focus SE, VW Golf S and Hyundai Elantra GT – and in some cases has equipment those compact cars can’t offer at any price.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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