Aston Martin’s 2019 season of luxury lifestyle once again will provide guests with the opportunity to enjoy access to topnotch events. Art of Living by Aston Martin is “created for those who want to live life the Aston Martin way, indulging in curated lifestyle experiences in areas such as travel, haute cuisine, sport, fashion and culture.”
The season begins in February with the popular ‘Hokkaido on Ice, which sees guests travel to the Tokachi International Circuit in Japan to learn how to find the limit of an Aston Martin sports car on snow and ice alongside specialist Aston Martin driving instructors, before unwinding in a hot spring.
For motorsport enthusiasts, starting with the Monaco in May where guests can enjoy a night-race weekend with Aston Martin Red Bull Racing, arguably the most fashionable Formula 1 race of the year. As part of the Aston Martin family, Art of Living guests will enjoy the company of like-minded people gathered “to indulge in a shared passion for speed with exclusive access inside one of the world’s most glamorous sporting events.”
For those whose taste prefers for sports cars, the 24 Hours of Le Mans awaits. Helicopter transfers to and from a luxury chateau takes guests into the world of endurance racing and special behind-the-scenes access to the Aston Martin Racing team as it competes in the season finale of the World Endurance Championship.
Guests can choose to experience the sights and sounds of the Singapore Grand Prix with the Aston Martin Red Bull Racing team or head to Goodwood in the south of England for either the incredible Festival of Speed in July or step back in time for the Revival in September, with special access to a custom program organized by Aston Martin.
For those who prefer to drive, they could soon be driving an Aston Martin through the Swiss Alps or running the highway for a road trip in Utah, USA. Guests will have the pleasure of driving beautiful cars through some of the world’s most interesting scenery. Every detail is looked after by the Art of Living team so guests can simply enjoy the drive.
A new partnership between Aston Martin and Waldorf Astoria presents some fabulous opportunities for the Art of Living season. Collaborating to deliver a few unforgettable experiences, which allow guests to indulge in the true luxury lifestyle of both brands, starting with ‘A Californian Adventure’, which will see guests living the high life in Beverly Hills. Other trips offered by the partnership include a wonderful tour of the Palace of Versailles in Paris before driving to the Champagne region via the Vallee de Chevreuse. The trip concludes in Reims, famous for being at the heart of Champagne production and as the home of the French Grand Prix in the past. When guests are not behind the wheel of an Aston Martin sports cars, they are enjoying cuisine during this truly gastronomic road trip, whilst staying in luxury accommodation provided by Waldorf Astoria.
Art of Living by Aston Martin also offers an insight into the world of Aston Martin with behind-the-scenes tours of sites across the UK, from the heritage tour at Aston Martin Works to the world of manufacturing at Gaydon.
“Art of Living by Aston Martin offers guests something different, something they cannot get elsewhere. A mindfully curated collection of events provides guests with the opportunity to truly live life the Aston Martin way and become fully immersed in the brand,” said Sebastien Delmaire, Director of AM Partnerships.
“On every adventure, they will meet like-minded people with whom they can share these wonderful experiences. Every detail will be managed to ensure an experience of a lifetime, every time.”
To learn more about Art of Living: www.astonmartinartofliving.com.
Aston Martin Experiences 2019
- 14 – 18 February, Hokkaido On Ice
- April (dates tbc), Waldorf Astoria Experience – A Californian Adventure
- 23 – 27 May, Aston Martin & Red Bull Racing: Monaco Race Weekend
- 14 – 17 June, 24 Hours of Le Mans with Aston Martin
- 4 July, Goodwood Festival of Speed with Aston Martin
- 6 – 10 August, Drive the Swiss Alps with Aston Martin
- September (exact dates tbc), Waldorf Astoria Experience – A Discovery of Versailles, Troyes & Reims
- 15 September, Goodwood Revival with Aston Martin
- 19 – 23 September, Aston Martin & Red Bull Racing: Singapore Race Weekend
- October (exact dates tbc), Drive to the Red Roads of Utah with Aston Martin
- All year round, At Home with Aston Martin: Behind-the-Scenes Factory Tour
- All year round, At Home with Aston Martin: A Discovery of Power, Passion & Heritage
- From February to November, Millbrook Performance Driving Course
Full details on all experiences can be found online at: www.astonmartinartofliving.com.
About Aston Martin Lagonda
Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and, ahem, SUVs. Aston Martin claims to fuse the latest technology, hand craftsmanship and timeless design to produce models including the Vantage, DB11, Rapide AMR, and DBS Superleggera. The Lagonda brand will relaunch in 2021 as the world’s first luxury electric vehicle company. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 53 countries around the world.
Lagonda was founded in 1904 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown. Under the leadership of Dr Andy Palmer and a new management team, the Group launched its Second Century Plan in 2015 to deliver sustainable long-term growth. The plan has the introduction of seven new models including the DB11, new Vantage, DBS Superleggera and an SUV, as well as the development of a new manufacturing center in St Athan, Wales.