Tag Archives: auto brand awareness

European Brands Gain Momentum in U.S. Consumer Interest

Overall interest for domestic brands actually decreased by 4.4% while sales increased 1.9% during the second quarter of 2011 – which the NADA analysts think may be an indication that sales for the domestic brands may see a decrease in the near future. Consumer interest in Japanese brands increased by 1.8% in Q2, while sales numbers for the brands dropped 3.5% during the second quarter. Continue reading

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