- Cadillac LYRIC – Taking Back the Luxury EV Lead?
- Nissan to Keep Production and Employment in Spain
- BMW Posts $786 Million Loss in Q2. Sales Off -25%
- Carvana Q2 Results – Sales, Revenue Up by Double Digits
- COVID-19 Auto Related Closings, Openings, Closings
- Auto Plant Downtime Looming as COVID-19 Thrives?
- Ford Motor Changes CEO from Jim Hackett to Jim Farley
- GM and EVgo to Add EV Fast Chargers Nationwide
- GM Offers Three New 350 Service Engines
- A New Leaf – Nissan Takes Electricity to Pay for Parking
- Ford Motor Q2- Sales Drop -53%. Debt Grows $10B
- Lordstown and Lithium. A New GM Constellation is Rising
- GM Loses $800 Million in Covid Q2. NA Sales Drop -62%
- Don’t Hold Your Breathe Waiting for the New Hummer EV
- Snapshot – The Trump Economic Depression
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Tag Archives: auto marketing
Car Spy is entertaining, funny, and sardonic. It captures the voice of Dunne – caveat here – whose adventures I sometimes participated in, whose photos I ran in various publications and still run in AutoInformed.com, and whose stories related in Car Spy I heard first hand. Continue reading
Rising fuel prices are having little effect on the type of vehicles U.S. buyers are considering. This latest research conundrum comes from consultancy AutoPacific, which claims that while drivers are complaining about fuel costs, the choice of a future vehicle appears decoupled from them. Continue reading
New-Vehicle Consideration Rates Shift To European Models in China, away from Japanese. Chevrolet and Buick Gaining
The study finds that the proportion of new-vehicle intenders who say they would consider purchasing a model from a European automaker has increased to 32% in 2011 from 25% in 2009. Consideration rates for Japanese models have declined to 27% in 2011 from 32% in 2009. An increasing proportion of intenders are citing concerns about quality and reliability and concerns about dealer service for Japanese models. Continue reading
To veterans of the automotive ecological wars, the conclusions of the J.D. Power and Associates 2011 U.S. Green Automotive Study released today are, numbingly, familiar. For most consumers cost is the not so invisible hand that drives a free market – even a semi-free one with lavish taxpayer subsidies in place in an attempt by the government to mandate technologies. Continue reading
This latest marketing push is made possible by newly found strength in Hyundai residual values, now among the highest in the auto industry, as Hyundai newest generation of vehicles have increased in sophistication and quality compared to previous models. Continue reading
Chrysler Group said today that it is bringing Chrysler brand vehicles to shopping malls so potential customers can drive them in what is claimed to be a no pressure environment.
Shoppers will be able to drive the 2011 lineup, which includes the new, redesigned and 2011 200 sedan and 200 Convertible, the revised Chrysler 300 sedan and the innovative Chrysler Town & Country minivan. Continue reading
All Chrysler Group is saying is here’s a sketch of its new 2011 Mopar Charger. Dodge will release details of the latest Mopar muscle car “later this month,” which points to a New York Auto Show Debut. Continue reading
Audi today announced that pricing for the full size Audi A7 will begin at $59,250 when the models reach U.S. showrooms later this month. At first glance appears to be a hefty price for a V-6 powered, all-wheel-drive 5-door hatchback, … Continue reading
What Mazda dubs as the world’s best-selling two-seat roadster, the Mazda MX-5 Miata, has reached a new milestone of 900,000 units produced.
Nearly 45% of the two-seat Miatas made – about 388,000 – were sold in the United States since the Miata launched here in the last century. Continue reading
Cadillac will offer a Black Diamond Edition of the performance CTS-V with what’s called tri-coat paint, dubbed Black Diamond. This marketing name for once actually describes the color.
Available on the CTS-V Sedan, Coupe and Wagon models, this will be the first use by an automaker of something called a “SpectraFlair” pigment in North America, after it showed in 2002 at the Specialty Equipment Manufacturer’s Show in Las Vegas. (Old naming habits die hard.) Continue reading
Lexus has debuted a new commercial, titled Chain, which links five vehicles on cables and suspends them from a crane.
Shot on the runway of an airport, a crane is used to lift Lexus after Lexus until five – an LS, RX, GS, ES and IS – are suspended in midair nose to end. Finally, an LFA parks directly below the chain of vehicles. The voiceover says, “The hard way is how Lexus inspires absolute confidence. The hard way is the pursuit of perfection.”
With a sales growth rate in 2010 of three times that of the Ford Mustang, the Chevy Camaro took the annual sales leadership for the first time since 1991. Continue reading
Call it a Bowtie blowout or another example of a GM comeback, but unless Ford pulls off a Christmas miracle later this month, Camaro will take the annual sales leadership crown from the Mustang for the first time since 1978. Continue reading
Nissan North America says that all Versa sub-compacts now come standard with power windows and door locks. This change affects all Versa 1.6 Sedans, as well as Versa 1.8 S Sedan and 1.8 S Hatchback models (power windows and door … Continue reading
General Motors today announced that Joel Ewanick is now Global Chief Marketing Officer (CMO), effective immediately, and will have responsibility for GM’s brands globally. Ewanick, 50, will report to CEO Dan Akerson as Global CMO and continue to report to … Continue reading