Tag Archives: Cadillac LYRIQ

GM Doubles Down on EVs in Bid to Win Global Race

“Climate change is real, and we want to be part of the solution by putting everyone in an electric vehicle,” said Barra. “We are transitioning to an all-electric portfolio from a position of strength and we’re focused on growth. We can accelerate our EV plans because we are rapidly building a competitive advantage in batteries, software, vehicle integration, manufacturing and customer experience.”  Barra’s announcement is in line with President Biden as of 20 January 2021. Continue reading

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Cadillac LYRIC – Taking Back the Luxury EV Lead?

“You can tune the car to the personality of the customer. The Lyric will continually get better  throughout the ownership experience… the vehicle you drive today may not be what you want to drive tomorrow which we can change with over the air technology. If I had one word to describe it,  I would say personal,” Reuss concluded. Continue reading

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