Tag Archives: carroll Shelby

How Long does the Shelby Brand Survive at Ford?

The challenge going forward for both Shelby International and Ford Motor Company is how to remain relevant with a marketing proposition that grows more backward looking as time passes. Continue reading

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Carroll Shelby – Sports Car Racer and Builder – Dead at 89

Carroll Hall Shelby, a legendary sports car racer and builder died Thursday at age 89, his company, Carroll Shelby International, said today. The creator of the Cobra, Shelby passed away yesterday at Baylor Hospital in Dallas. Carroll Shelby is the only man to have won the 24 Hours of Le Mans race as a driver, team owner and automotive manufacturer. Shelby once told me that he “spent a ton of old man Ford’s money, and kicked Ferrari’s ass,” which his team did for successive years at the 24 Hours of Le Mans until a rule change made the brutally fast and reliable cars illegal. Continue reading

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