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Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers
Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow. Continue reading →