Tag Archives: green marketing

Toyota Best Global Green Brand Again

This assessment from Interbrand is not without self-interest since it makes money from its consultancy, which it boasts is the world’s leading supplier of advertising campaigns. Each brand’s perception score is determined through a consumer study covering over 10,000 respondents; over 1,000 in each of the 10 largest economies, including the US, Japan, China, Germany, France, UK, Italy, Brazil, India, and Russia. Continue reading

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