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The History of Lexus

Lexus launched in 1989 with two luxury sedans, one small and the other large aimed directly at the Mercedes-Benz S-class. The full size Lexus LS 400 was priced more than $10,000 under top of the line German offerings in the U.S. At the time, Lexus made bold claims of superior quality and durability, as well as several years without a marked decrease in the quietness, smooth ride, and exterior and interior finishes, among others, of the new line. Continue reading

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