Tag Archives: scott Keogh

Audi Sport Racing Teams Key to Selling Street Machines

During a speech at the CAR Management Briefing Seminars, Audi of America President Scott Keogh claimed the culture infusing the Audi Sport racing teams is what’s needed mindset to establish luxury market edge. Whether true or not, there has been a 92% improvement in Audi U.S. sales since 2004. Continue reading

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