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One-Millionth Subscriber Joins Subaru Connected Services
Subscription-based services are part of Subaru’s In-Vehicle Technology program that with variations is increasingly offered by other automakers in hopes of generating revenue. The Subaru system claims to provide multimedia content, smartphone connectivity, navigation, extra safety, and everyday convenience. Looming as these systems increase are privacy and security concerns as well as the re-selling of customer data, which critics argue the customer owns.
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