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The Film – Chevy 100, An American Story – Debuts in Detroit

Do not confuse this Chevy 100 infomercial with other serious documentaries sponsored by GM and produced by Ken Burns during his long association with the largest automaker in the U.S. Chevy 100 lacks an organizing theme – other than it’s time to sell more Chevrolets. Instead, Chevy 100 is comprised of sporadic observations along with snapshots of the history of the brand, supplemented with large amounts of quick-cut contemporary footage from collectors clubs and fawning owners. Be forewarned, you will not see the history of Chevrolet, or the history of the automobile in U.S.A. that Chevrolet is such a significant part of, given justice in this treatment. Continue reading

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Milestones: Chevrolet Officially Celebrates 100 Years

Chevrolet is officially recognizing its 100th birthday today by offering deals across the United States. The latest birthday or rather marketing activity ends a year-long Chevy Centennial celebration that began last January at the North American International Auto Show in Detroit. Chevrolet’s history is tangled, and its beginnings were subject to Wall Street maneuverings that are wearily similar to recent financial history. Continue reading

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