The Asian Party is Over for Automakers

AutoInformed.com on U.S national economic objectives

China slump – what’s good for China is good for the USA or at least the moneyed elites?

Once again global automakers are facing an economic change that challenges old assumptions – in this case Asian growth offsets declines in other major markets. Consultancy LMC Automotive notes that during 2016  Light Vehicle sales in Asia-Pacific (along with Central America) climbed at the fastest rate in the world, growing by 9% year-on-year (YoY), versus YoY increases of 7% in Europe and just 2% in North America.”

The growth was mostly Chinese, but  India also helped.  The Chinese was  expanding by 13% YoY, following single-digit growth in the previous two years. Likewise, Light Vehicle demand in India accelerated by 7% YoY.

No doubt this hurts Asia-based automakers , but the  VW Group, Daimler Group, BMW Group and General Motors – are clearly endangered, because the region accounts for a significant share of their global volume.

“The sharp contraction in China is not news, says LMC. “However, the weakness in the Indian market since the second half of 2018 is troubling. Worse still, both China and India have performed below our expectations in 2019. This has forced us to lower our projections for both markets since the start of the year. In short, growth in Asia-Pacific this year is no longer guaranteed, while sales in the next five years are estimated to expand by a mere 3-4% YoY.”

 

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About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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