To mark the 170th birthday on 3 May of Bertha Benz, Mercedes-Benz is promoting her historic long-distance with the film “Bertha Benz: the journey that changed everything” is dedicated as an inspiration to all women and men on International Women’s Day on March 8.
Bertha Benz raised public attention to an invention of her husband Carl by undertaking the first long-distance car journey to Pforzheim covering nearly 100 kilometers more than 130 years age.
She is arguably more topical than ever, as visions, determination and belief in oneself remain important success factors in today’s world. Thus, says Mercedes-Benz makes Bertha Benz “the best role model for present-day pioneers.”
“She was more daring than I,” Carl Benz said about his wife. As the inventor of the automobile, he transformed mobility for the wealthy in the 19th Century. In one recounting, Bertha Benz, with stubborn optimism faced a public skeptical about the new horseless carriage that was moved by “mysterious” forces. Bertha Benz embarked on a difficult journey to Pforzheim with her two sons Eugen and Richard.
This story is now recounted by Mercedes-Benz in a four-minute film, “Bertha Benz: the journey that changed everything” – in which the legendary first filling station in the world also plays a part.
The European lead creative agency Antoni Garage was responsible for the film’s production. The production firm is Anorak Film. The director was Sebastian Strasser and Alice Bottaro were involved as a Creative Director at Antoni.
Believe in Yourself!
Based on the homage to Bertha Benz, five women from widely different areas at Daimler asked themselves the questions of what impressed them most by Bertha Benz, what professional challenges they face personally, what tips they would like to give to young women starting their careers, what importance success and failure have at work, as well as what their personal mottoes are. You can find the entire conversation online at: Mercedes me media.
Renata Jungo Brüngger, Member of the Daimler AG Board of Management for Integrity and Legal Affairs, sees Bertha Benz as a trailblazer for the mobility of the future: “She knew that things have to be tackled with a positive attitude, even though success is not guaranteed from the start”.
Juan Zhou, Head of Public Relations and Communications at Beijing Mercedes-Benz Sales Service Co., Ltd., wholeheartedly agrees with here in this regard: “It is not always easy to determine where the professional journey is heading. It doesn’t do any harm to be open to new things.”
For Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Sales Mercedes-Benz Cars, the team is the key to success: “For me it’s important that in the team we get to the heart of things, make decisions and progress fast. Above all I find it important to be approachable and authentic: I let my team in on what I am thinking and feeling.”
Together it is also easier to deal with failings, of this Adi Ofek, CEO of Mercedes-Benz Research & Development Tel Aviv Ltd, is sure: “Life is about learning. About personal development. One usually learns from past errors”, she adds. Precisely because no-one wants to fail, it is all the more important.”
The personal motto of Susanne Hahn, Director Lab 1886 Global, on the topic of success is: “Innovations and success are best experienced with others, and together they are much more fun.”
The specific furtherance of women is also a major goal within the company. The proportion of women in managerial positions within the group is to increase to at least 20 percent by 2020. Measures adopted to further female managers include mentoring programs, special events and training courses, and employee networks.
Live Experience as An Audio Play
To mark the birthday of Bertha Benz, her life and work will also be celebrated by the Mercedes-Benz Museum. From 3 to 5 May 2019, the live audio play “My dream is longer than the night” about the life of the mobility pioneer Bertha Benz will be performed in the Casino of the Mercedes-Benz Museum. The production based on the novel by Angela Elis can be seen in two evening and two family programs both on the 170th birthday (May 3) and on the 75th anniversary of Bertha Benz’s death (May 5). More information and tickets are available at mercedes-benz.com/museum.