Profits of Trucks – Tahoe, Suburban Premier Plus Models

Chevrolet is expanding the availability of the 6.2L V8 engine within its full-size SUV lineup by introducing the Tahoe and Suburban Premier Plus special editions. Perhaps they should call it the profit packing editions.

“Our customers have shown strong demand for both Tahoe and Suburban with the 6.2L V-8 option,” said Sandor Piszar, director of Chevrolet Trucks Marketing and Advertising. “Thirty-six percent of all Chevy full-size SUV special edition models are now sold with this engine. Premier Plus gives both Suburban and Tahoe customers another option to choose from with several added premium touches.” They start at +$75,000.

Nowhere in the release does Chevrolet note the fuel mileage of the gas gulpers: Suburban and Tahoe both 14 mpg city.

The 6.2L V-8 was first made available in the Chevy full-size SUV lineup on the 2018 Tahoe RST 6.2L Performance Package. The engine recently debuted on the 2019 Suburban RST 6.2L Performance Package, which is now on sale at Chevrolet dealerships nationwide.

All Premier Plus edition Chevy full-size SUVs, as well as RST Premier models with the optional 6.2L Performance Package, also have Magnetic Ride Control with performance calibration and a Hydra-Matic 10-speed automatic transmission.

The 2019 Tahoe and Suburban Premier Plus editions have a unique interior with heated and ventilated Black/Mahogany-colored leather-appointed (warning: marketing mumbo jumbo for some leather in the seats) front seats against a Jet-Black trim surround. This “premium” two-tone interior and 22-inch polished wheels make their first appearance in Chevy’s full-size SUV lineup with the Premier Plus special editions.

Other gimmicks include gold Chevrolet “bowtie” logos, chrome nameplates, a head-up display and 8-inch diagonal cluster, cross rails, chrome power steps and exhaust tip and a Chevrolet-branded cargo organizer.

Connectivity is provided by a standard 4G LTE Wi-Fi1 hotspot,  the Premier Plus package includes a 12-month data plan.

The “bring more money” 6.2L V-8 is capable of 420 horsepower and 460 lb.-ft. of torque. The engine delivers three modern and well-used technologies — direct injection, Active Fuel Management and continuously variable valve timing — to make the most of power, torque and efficiency across a broad range of operating conditions.

The 10-speed automatic transmission has smaller steps between each ratio. With a large 7.39 overall gear-rati- spread and a lower (numerical) top gear ratio, the transmission also reduces engine revolutions at highway speeds.

Magnetic Ride Control is an active suspension that monitors the road every millisecond, enabling damping changes in the electronically-controlled dampers in as few as 10-15 milliseconds. As a result, the suspension delivers improved body-motion control during cornering and a more comfortable ride while cruising.

Costco Gold Star and Business Members who purchase the vehicle through participating dealers and complete a Costco Auto Program survey are also eligible for a $300 Costco Cash Card, while Executive Members are eligible for a $700 Costco Cash Card.

The Costco member value package is only available on 5,000 vehicles. Costco offer is not compatible with any other GM incentives. To qualify, customers must be a member by Oct. 1, 2018, and take delivery between, Oct. 2, 2018, and Jan. 2, 2019.

The 2019 Tahoe and Suburban Premier Plus can be ordered from Chevrolet dealers now, with production beginning in mid-August.

The Fine Print

  1.  Service varies with conditions and location. Requires active OnStar service and paid AT&T data plan. See onstar.com for details and limitations.
  2. To qualify for this offer, the customer must: (1) Be a Costco member by Oct. 1, 2018; (2) Register with the Costco Auto Program to receive their GM Authorization Number and the contact information for a dealership that has opted in to offer the Premier Plus exclusive value package for Costco Members; (3) Present the GM Authorization Number to the dealer at time of visit; (4) Take delivery of a new 2019 Chevrolet Tahoe Premier Plus or Suburban Premier Plus starting Oct. 2, 2018; (5) Submit a redemption form within 30 days of purchase or lease and complete a Costco Auto Program member satisfaction survey to receive the Costco Cash Card by mail. Please allow eight weeks for Costco Cash Card delivery, pending completion of all eligibility requirements; including redemption form submission, purchase verification from GM and phone survey completion. Not compatible with some other offers. Costco Cash Cards are not redeemable for cash, except where required by law.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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