Toyota Motor North America Reports December 2020 Sales Increase 22.9%. Yearly Sales Drop -11.3%

Ken Zino of on 2020 Toyota Motor US Sales

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Toyota Motor North America (TMNA) posted December 2020 sales of 249,601 vehicles, an increase of 20.4% on a volume basis and up 7.5% on a daily selling rate (DSR) basis compared to December 2019. For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3% on a volume and a decrease of 11.9% on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9% on a volume basis and up 9.7% on a DSR basis.  For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9% on a volume basis and down 12.4% on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2% on a volume basis and down 3.4% on a DSR basis.  For the year, Lexus reported sales of 275,041 vehicles, down 7.7% on a volume basis and down 8.3% on a DSR basis.

Along the way Toyota again achieved noteworthy results:

  • Toyota is the number one retail brand for the 9th consecutive year
  • Number one manufacturer of alternative vehicle sales for the 21st consecutive year
  • 2020 total hybrid sales up nearly 23%; Toyota division hybrid sales double
  • With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its line
  • Camry best-selling passenger car in the U.S. for 19th consecutive year
  • RAV4 best-selling SUV in the U.S. for 4th consecutive year
  • Tacoma best-selling small pickup for 16th consecutive year
  • Lexus GX posts yearly sales gain of nearly 10%
  • Lexus December sales of 38,223 vehicles represents the best month in 2020
  • Lexus luxury utility vehicles best-ever December sales of 29,578 vehicles

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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