Toyota N. America Sales Flat in 2018. Truck Sales Set Record

AutoInforAutoInformed.com on Gen 5 Toyota RAv4

The 2019 RAV4 lineup – successor to Toyota’s best selling vehicle in 2018 at +427,000, the RAV4 compact crossover SUV.

Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of -0.9% from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down -0.9% on a daily selling rate (DSR) basis.

For the year, TMNA reported sales of 2,426,672 vehicles, a -0.3% decrease on a volume basis and down -0.6 percent on a DSR basis. However, Toyota and Lexus light trucks at more than 1.5 million were up +8.9%.

Toyota division posted December sales of 185,386 units, down -1.1% on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down -0.4% on a DSR basis.

Lexus posted December sales of 35,524 vehicles, up 0.2% on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down -2.2% on a volume basis and down -2.6% on a DSR basis.

December 2018 Highlights  

  • Toyota is the number one retail selling brand for 17 consecutive years
  • TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
  • Camry posted sales of 29,093 units; top-selling car in the segment for 2018
  • Corolla posted sales of 25,439 units
  • TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
  • RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
  • 4Runner sales increased 11.3 percent; a best-ever December, quarter and year
  • Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
  • C-HR sales increased 11 percent; a best-ever December and quarter
  • Toyota division pickups up 10.7 percent in December
  • Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
  • Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
  • LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
  • ES sales increased by 6.7 percent in December
  • Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
  • RX is the best-selling Luxury SUV for 2018
  • RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
  • NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
  • NXh posted sales of 1,367 units; a best-ever December and year

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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