Volvo Cars Canada Debuts First Vehicle Subscription Service

AutoInformed.com on Volvo Canada - Care by Volvo Subscription Service

There are likely many more smart phones than Volvos in Canada. Since 2010 it has been owned by the Geely Holding Group, a Chinese multinational automotive manufacturing company.

Today, Volvo Cars is launching Care by Volvo  in Canada. Volvo says that “with technology changing the very nature of what it means to own a car, it is embracing a new, streamlined approach to car ownership by offering its first subscription-based program” at  the 37 Volvo automobile retailers in Canada.

With a few clicks on a smartphone, Canadians can order  a new car in less than 10 minutes. The Care by Volvo subscription includes services such as winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists Care by Volvo   subscribers through every step of the process including coordinating delivery with their local Volvo retailer.

AutoInformed.com on Volvo 2019 V60 Cross Country Estate

The subscription service combines the benefits of tomorrow’s technology with the everyday needs of people today – more time for the things they love, fewer distractions, and a clearly defined and predictable cost. We’re proud to be the first in Canada to offer consumers a different way to own and enjoy a car.”

“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with Care by Volvo,” says Alexander Lvovich, Managing Director, Volvo Car Canada Ltd.

The first two cars available in Canada through the Care by Volvo subscription are the all-new Volvo V60 luxury estate (station wagon Yankee) with “distinctive styling and design,” and the all-new Volvo S60 sports sedan, “offering dynamic performance and intuitive technology.” Subscription pricing starts at C$949 plus tax per month. The subscription price provides the following suite services:

  • Professional maintenance
  • 24/7 roadside assistance
  • Winter wheels and tires
  • Winter tire installation and storage
  • Wear-and-tear protection
  • Appearance protection
  • Road hazard protection
  • Concierge services
  • Ability to upgrade every 12 months

Through Care by Volvo the subscriber can upgrade to a new Volvo, free of charge, as early as 12 months or keep their existing vehicle for the full 24-month subscription.

To learn more about Care By Volvo and to be one of the first Canadians to subscribe to the service, please visit the Care By Volvo ordering page: https://carebyvolvo.volvocars.ca

 

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
This entry was posted in marketing, milestones, news analysis and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.