VW Touts Vehicles by Your Zodiac Sign?

AutoInfomred.com on VW Zodiac Marketing Campaign

We’ve seen worse marketing…

A car is not just a means of transportation, observes Volkswagen, it also offers clues to your personality, lifestyle and character traits. “To explore these cosmic connections from a different angle,” VW has a guide that purports to pair the attributes associated with your zodiac sign to current and classic Volkswagen models. The whimsical marketing campaign follows: 

Aquarius: Lively, sociable and original, you prefer the unconventional to the traditional. The Beetle, the quintessential Age of Aquarius car, is fun, unique and one-of-a-kind – just like you.

  • Pisces: Intuitive, imaginative, creative and compassionate, you are escapist by nature. An iconic Microbus will give you the freedom to follow your whimsies and hit the road (and knowing your selfless ways, we’re sure you’ll have plenty of passengers). Known for your patience and empathy, you will feel good knowing that the microbus is anticipated to be reincarnated as an electric model – the ID. BUZZ – in 2022.
  • Aries: Adventurous, energetic and a bit of a trendsetter, you were the first of your friends to embrace EVs. The all-electric e-Golf is agile, fun to drive and designed to keep up with your active and energetic personality. Your sympathetic and courageous side will also feel good knowing your car is helping lower greenhouse emissions.
  • Taurus: Reliable, practical and dependable, you want a car that’s just as solid and steady as you are, and the Tiguan checks all the boxes. The mid-size, sporty SUV offers spaciousness combined with Volkswagen’s hallmark driving dynamics and careful attention to detail (which, as a fellow meticulous planner, you can appreciate). Plus, its ergonomically-designed seats, heated side mirrors and available panoramic sunroof all appeal to your self-indulgent side.
  • Cancer: Family-oriented and a homebody by nature, you crave a steady and spacious shell to get you from point A to point B. The redesigned 2020 Passat fits the bill. Known for your unwavering attention to detail, you will appreciate the midsize sedan’s intricate balance of high quality, value and modern comforts.
  • Leo: Vivacious, theatrical and passionate, you are a charismatic, natural-born leader who loves basking in the limelight. Behind the wheel of the sporty, statement-making Jetta GLI, you are bound to make a splash. You have a palpable, high-energy and an ambition that can’t be tamed and this bold, eye-catching sedan is the perfect ride to get you to new heights.
  • Virgo: Reliable, meticulous and modest, you desire a car that is practical, dependable and yet ever-so-slightly off the beaten track. Look no further than the Jetta. This sassy sedan offers all the features you require – easy handling, plenty of torque and a comprehensive suite of driver assistance technology – plus fun interior styling and a concert-quality stereo system.
  • Libra: Clever, passionate and talented, Libras are going places and plan to get there in style. The Arteon, outfitted with frameless side windows and a wraparound grille, is the perfect blend of form and function – and a natural fit for the sign that places value on balance, order and equality.
  • Scorpio: Determined, powerful, passionate and endlessly curious, you need a sleek and sporty SUV to keep up with your bold and ambitious plans. Just like Scorpio, the Atlas Cross Sport emulates confidence and encourages spontaneity with its versatile cargo space that allows for everyday (and not-so-everyday) activities.
  • Sagittarius: Free-spirited, fun and focused, you seek out adventure and love a good road trip with friends. Enter the Atlas. A perfect complement to your work hard, play hard mentality, the seven-seater offers ample seating for friends and family to join you on your adventures.
  • Capricorn: Practical, prudent and ambitious, you’re not going to blow your savings on some flashy status symbol. Your business-minded and want something that’s sturdy and reliable but has flair. The beloved Golf GTI is the perfect workhorse, offering great handling, performance and comfort all for a reasonable price.
  • Gemini: Adaptable, adventurous, and versatile, you are the quintessential, and much beloved, Golf R: quick, fun and never dull. The hot hatchback also shares Gemini’s dual personality – it’s a practical, everyday commuter with a sports-car soul.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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