Chevrolet Bolt – Rerun Debut at NAIAS after CES

General Motors Chairman and CEO Mary Barra drives the 2017 Chevrolet Bolt EV onto the stage Monday, January 11, 2016 at the North American International Auto Show in Detroit, Michigan. GM Executive Vice President Product Development Mark Reuss rides in the passenger seat.

The Bolt EV is said to have more than 200 miles of range on a full battery charge. The expected selling price should be below $30,000 after Federal tax credits when the Bolt EV goes into production before the end of 2016. It’s a tough market segment to enter. During 2015 the hybrid Chevrolet Volt tallied U.S. sales  of 15,000, a -18% decline year-over year. Nissan Leaf EV sales at 17,000 declined -43%. Toyota Prius hybrid sales of 185,000 dropped -11% as the electrified segment languished while truck and SUV sales flourished and the overall light vehicle market grew almost 6%.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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