Ford Motor Company during The Woodward Dream Cruise it clearly dominated with Mustang events and announcements also embraced Detroit’s Corktown community by inviting nearly 200 millennial leaders to participate in Reimagined Detroit Tech.
The event held on the Saturday of the Dream Cruise was billed as a day of design challenges, workshops and community building ideas focused on shaping the future of Detroit’s oldest neighborhood (Fastest Ever? 2018 Mustang Cobra Jet, Ford Releases Self-Driving Vehicle Safety Assessment, Ford to Unveil New Model During Woodward Dream Cruise Tomorrow. Mustang NASCAR Cup Edition Coming? )
Ford said that a diverse gathering of millennial tech and business talent explored new avenues to grow an inclusive tech and entrepreneur ecosystem in and around the iconic Michigan Central Station, the centerpiece of Ford’s new campus and a cornerstone of the company’s vision to become the world’s most trusted mobility company, whatever that means.
Members of Ford’s Thirty Under 30 leadership program connected with their fellow millennials by leading design sessions at the event, the largest community activity at the train station since the open house weekend in June.
Ford Land Chairman and CEO Dave Dubensky, Ford Fund Multicultural Manager Shawn Wilson and other company representatives listened as participants expressed new ideas and presented visions of what they would like to see as Ford renovations unfold, and Corktown is reborn with new jobs, businesses and community engagement activities.