New Genesis G70 Luxury Sport Sedan Makes Concours Debut

AutoInformed.com on Genesis

Tricky part: Does the reality live up to the concept and – more to the unique selling point – does it differ in any meaningful way from the long-standing class leaders?

Following its concours debut at Concorso d’Eleganza Villa d’Este in May, the Genesis Essentia Concept after a long publicity tour will finally be alongside the real thing – the new 2019 Genesis G70 – at this year’s Monterey Classic Car Week. Essentia will make stops at McCall’s Motorworks Revival and The Quail, A Motorsports Gathering before taking a spot on the concept lawn at the Pebble Beach Concours d’Elegance.

AutoInformed.com on Genesis Essentia Concept

The concept. Click to enlarge.

The all-electric, high-performance Genesis Essentia Concept made its world debut at the 2018 New York International Auto Show to mixed reviews among the press I talked with there. Essentia is the brand’s first battery electric vehicle and has a lightweight carbon-fiber monocoque body, a multi-motor electric powertrain, and a “custom-tailored” interior.

Essentia is claimed to be the brand’s initial concept for a true GT car “as the ultimate manifestation of Genesis design and engineering,” (marketing babble alert) “As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity and beauty.”

“Monterey Car Week is a prime opportunity for our team to reach one of the most influential global luxury markets,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand.

The 2019 G70 is the third of six new Genesis models slated to debut by 2021, and the final sedan of the lineup. As the first Genesis model in the highly competitive lower priced luxury (oxymoron?) segment, “G70 will outperform legacy luxury sport sedans with driver-focused performance. G70 resets benchmarks and expectations among luxury sport sedans, with holistic integration of performance, body strength, refined luxury and aerodynamic design.”

Credentialed people will be able to see Essentia and the G70:

  • Wednesday, August 22, 5 to 10 p.m.: McCall’s Motorworks Revival, Monterey Jet Center
  • Friday, August 24, 10 a.m. to 4 p.m.: The Quail, A Motorsports Gathering, Quail Lodge and Golf Club (Essentia only)
  • Sunday, August 26, 10:30 a.m. to 5 p.m.: Pebble Beach Concours d’Elegance, The Lodge at Pebble Beach

Genesis Motor America

Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand. A total of six new Genesis models, including the flagship full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and soon-to-arrive G70 near-luxury sport sedan, will launch by 2021 and compete with the renowned German, Japanese and American luxury car brands. All Genesis vehicles sold in the U.S. are covered by an “industry-leading warranty” with enhanced roadside assistance and concierge services. During the first half of 2018, Genesis won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from Consumer Reports, J.D. Power and AutoPacific.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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